Alden Blog

Synchronize Target Audience Needs with Your Brand Message

By Don | February 1, 2023

Take the disconnect out of your brand value messaging by synchronizing the value proposition with the target audience needs and user intentions. Your brand should reflect a clear message of the value of your products and services throughout the website user experience and all target audience touchpoint and media. Is your digital platform user centric? […]

Integrate Your Brand

By Don | January 8, 2023

Communicate your value proposition to each target segment. Build your brand DNA across your \”touch-points\”  through a creative strategy based upon user research. Deploying effective campaign strategy, ensuring tightly integrated marketing experiences to quickly move a prospect through the buyer’s journey, with delivery of lead generation and pipeline generation metrics. Establish Marketing plans tied to […]

Responsive Design

By Don | June 10, 2022

Responsive Web Design Basics Much of the web isn\’t optimized for those multi-device experiences. Learn the fundamentals to get your site working on mobile, desktop or anything else with a screen. • Set the viewport • Size content to the viewport • Use CSS media queries for responsiveness • How to choose breakpoints Look and […]

Website Design

By Don | April 28, 2022

Home page and site navigation A desktop homepage often serves many purposes, but the mobile homepage should focus on connecting users to the content they’re looking for. Keep calls to action front and center Keep menus short and sweet Make it easy to get back to the home page Don\’t let promotions steal the show […]