Alden Blog

AI roadmap guidelines

By Don | February 22, 2024

Navigating the Landscape of Generative AI for Business Transformation Successful companies share these traits: Business Model * Unique Value Proposition * Sustainable Competitive Advantage * Brand Equity Management * Transparency * Rational Capital Allocation Decisions * Consistent Execution Other Factors * Secular Tailwinds * Geographic and Product Diversification AI considerations Your Challenge and Common Obstacles […]

2024! Is it time for a change?

By Don | January 5, 2024

Does your company need a marketing and digital assessment to review your successes or opportunities to develop a competitive advantage in 2024? A marketing and digital assessment is crucial to understanding a company’s current standing and identifying areas for improvement. Here are some steps you can consider: Review Current Strategies: Evaluate existing marketing strategies, including […]

Top 100 Creative Agencies in Boston

By Don | January 3, 2024

“Empower your brand with our award-winning team, dedicated to elevating your digital marketing strategy. Partnering with a diverse range of companies, we craft delightful experiences and harness the power of data to deliver exceptional results. Our expertise spans various industries, including finance, technology, manufacturing, startups, biotech, and eco-conscious ventures. Let us be your strategic ally, […]

Synchronize Target Audience Needs with Your Brand Message

By Don | February 1, 2023

Take the disconnect out of your brand value messaging by synchronizing the value proposition with the target audience needs and user intentions. Your brand should reflect a clear message of the value of your products and services throughout the website user experience and all target audience touchpoint and media. Is your digital platform user centric? […]

Integrate Your Brand

By Don | January 8, 2023

Communicate your value proposition to each target segment. Build your brand DNA across your \”touch-points\”  through a creative strategy based upon user research. Deploying effective campaign strategy, ensuring tightly integrated marketing experiences to quickly move a prospect through the buyer’s journey, with delivery of lead generation and pipeline generation metrics. Establish Marketing plans tied to […]

Responsive Design

By Don | June 10, 2022

Responsive Web Design Basics Much of the web isn\’t optimized for those multi-device experiences. Learn the fundamentals to get your site working on mobile, desktop or anything else with a screen. • Set the viewport • Size content to the viewport • Use CSS media queries for responsiveness • How to choose breakpoints Look and […]

Website Design

By Don | April 28, 2022

Home page and site navigation A desktop homepage often serves many purposes, but the mobile homepage should focus on connecting users to the content they’re looking for. Keep calls to action front and center Keep menus short and sweet Make it easy to get back to the home page Don\’t let promotions steal the show […]