Communicate your value proposition to each target segment. Build your brand DNA across your “touch-points”  through a creative strategy based upon user research. Deploying effective campaign strategy, ensuring tightly integrated marketing experiences to quickly move a prospect through the buyer’s journey, with delivery of lead generation and pipeline generation metrics. Establish Marketing plans tied to…

Responsive Web Design Basics Much of the web isn’t optimized for those multi-device experiences. Learn the fundamentals to get your site working on mobile, desktop or anything else with a screen. • Set the viewport • Size content to the viewport • Use CSS media queries for responsiveness • How to choose breakpoints Look and…

Home page and site navigation A desktop homepage often serves many purposes, but the mobile homepage should focus on connecting users to the content they’re looking for. Keep calls to action front and center Keep menus short and sweet Make it easy to get back to the home page Don’t let promotions steal the show…