Alden Marketing's PPC services can help businesses reach their target audience effectively. With targeted ads and strategic bidding, businesses can increase their online visibility and drive more traffic to their website. This can lead to higher conversion rates and ultimately boost sales. Alden Marketing's expertise in PPC management can provide a competitive edge in the digital marketing landscape.
Example PPC Strategies
Initial Assessment:
- Benchmark Reports
- Initial Strategy Consultation/Reporting Needs
- Competitive Analysis
- Tracking Codes/Implementation Consultation - Google Tag Manager
- Trouble Shooting
- Advanced keyword research
- Deliver Robust PPC Strategy; comprised of
- Campaigns, Keywords, Ad Copy, Landing Pages etc.
- Account setup and Implementation of Approved PPC Strategy
Monthly Management:
- Keyword Optimizations
- Strategic Bid Management
- Monitoring Clicks, Conversions and Click Fraud activity
- Refining and Testing Creative Ad
- Day Parting
- Geo Targeting
- Support other marketing (Social/traditional) through PPC
Analysis & Reporting:
- Customized Monthly Analysis/Reporting/Manageable Recommendations
- Weekly, Monthly, as Needed Client meetings
