Digital Strategy

Create an integrated brand story and unique value message to drive business and brand awareness.

The brand promise—what is distinctive?

Great design starts with the way your target audience wants to connect to your brand. Create a memorable experience that evokes and invites prospects to the essence of your brand story, mission and values.


Your brand is a visual experience that should be reflective of the audience.

Every brand DNA is different. While we have design philosophies rooted in user experience, we take pride in creating uniquely spectacular experiences that fit our clients’ brands while surprising their users in a positive way. Our visual design team works in close collaboration with our user experience and development teams to craft designs that balance strong client branding with smart usability. Design is where your brand experience comes to life.

  • Interactive Design
  • Mobile First and Responsive Design
  • Multi-Platform Creative concepts
  • Digital Advertising
  • Mobile Application Design

Content Marketing

Create value for your users through relevant and engaging content marketing.


Content is increasingly important as users align with brands and organizations that deliver real value through content marketing. More than a user-driven movement, Google, Facebook, and other social platforms are contributing by weighting their algorithms in favor of brands that produce engaging content for their users. We help brands take inventory of their assets and create great content for their users.

  • Content Strategy and Execution
  • Editorial Strategy and Planning
  • Content Management and Publishing Planning
  • Content Writing and Creation
  • Video Based Content Creation
  • SEO and content strategy for content creators.

Alden Blog


Integrate your brand

Communicate your value proposition to each target segment. Build your brand DNA across your “touch-points”  through a creative strategy based upon user research. Deploying effective campaign strategy, ensuring tightly integrated marketing experiences to quickly move a prospect through the buyer’s journey, with delivery of lead generation and pipeline generation metrics. Establish Marketing plans tied to…


Responsive design

Responsive Web Design Basics Much of the web isn’t optimized for those multi-device experiences. Learn the fundamentals to get your site working on mobile, desktop or anything else with a screen. • Set the viewport • Size content to the viewport • Use CSS media queries for responsiveness • How to choose breakpoints Look and…


Web design

Home page and site navigation A desktop homepage often serves many purposes, but the mobile homepage should focus on connecting users to the content they’re looking for. Keep calls to action front and center Keep menus short and sweet Make it easy to get back to the home page Don’t let promotions steal the show…

Opportunity Chart

Marketing Solutions
Creative & Marketing Services

Strategic “Blueprint” & Analysis Channel Enablement Use cases & Persona Brand DNA positioning & Ideation Custom Website Design Custom Intranet Design Brand Design & Corporate Identity Information Architecture Search Engine Optimization Copywriting/Proofreading Internet Marketing (SEO/SEM)

Customized Content Management

Content Migration Customer Intranet Solutions Website development Database Development Customized E-commerce Applications Website Maintenance/Hosting E-mail Hosting Website Traffic Reporting