Solutions
Integrated Digital Storytelling
It’s not just your web site any more. Social networking has accelerated the exchange of information. Mobile devices have increased the speed of information exchange even more. The cycles are faster, the media is more accessible. Your marketing message has to work across and within this new combination of media and platforms. Our Digital strategy process:
- Align the organizational stakeholders
- Capability Assessment and Planning
- Outline the business marketing goals for the programs and campaigns
- Define the primary metrics
- AWARENESS – Views/impressions/reach of media
- ENGAGEMENT – visits -clicks through to campaign
- CONSIDERATION – Engagement with product promotion for calls to action. What is the strategic approach for your company? Let us work with your competitive advantage to develop the strategic roadmap and message clarity.
Fragmentation Is the Reality. Integration is Your Strength.
We are here to make these new marketing channels work for you. We create powerful, creative brand and marketing campaigns that transcend the media and device. By integrating the campaign across all channels, we bring the marketing message intact to all of your target customers.
Great design starts with the way your target audience wants to connect to your brand.
Create a memorable experience that evokes the essence of your mission, values and brand story. An emotional connection to the brand. Process steps:
- Stakeholder alignment
- Brand attributes perception
- Brand voice + positioning
- Target audience needs, intentions
- Messaging relevant to the target audiences
- Information design
- Undertand customer expectations
- Integrate customer touch points
Opportunity Chart
