Solutions

Integrated Digital Storytelling

It’s not just your web site any more. Social networking has accelerated the exchange of information. Mobile devices have increased the speed of information exchange even more. The cycles are faster, the media is more accessible. Your marketing message has to work across and within this new combination of media and platforms. Our Digital strategy process:

  1. Align the organizational stakeholders
  2. Capability Assessment and Planning
  3. Outline the business marketing goals for the programs and campaigns
  4. Define the primary metrics
  • AWARENESS – Views/impressions/reach of media
  • ENGAGEMENT – visits -clicks through to campaign
  • CONSIDERATION – Engagement with product promotion for calls to action What is the strategic approach for your company? Let us work with your competitive advantage to develop the strategic roadmap and message clarity.

Fragmentation Is the Reality. Integration is Your Strength.

We are here to make these new marketing channels work for you. We create powerful, creative brand and marketing campaigns that transcend the media and device. By integrating the campaign across all channels, we bring the marketing message intact to all of your target customers.

Great design starts with the way your target audience wants to connect to your brand.

Create a memorable experience that evokes the essence of your mission, values and brand story. An emotional connection to the brand. Process steps:

  • Stakeholder alignment
  • Brand attributes perception
  • Brand voice + positioning
  • Target audience needs, intentions
  • Messaging relevant to the target audiences
  • Information design
  • Undertand customer expectations
  • Integrate customer touch points

Alden Blog

6/10

Responsive design

Responsive Web Design Basics Much of the web isn’t optimized for those multi-device experiences. Learn the fundamentals to get your site working on mobile, desktop or anything else with a screen. • Set the viewport • Size content to the viewport • Use CSS media queries for responsiveness • How to choose breakpoints Look and…

4/28

Web design

Home page and site navigation A desktop homepage often serves many purposes, but the mobile homepage should focus on connecting users to the content they’re looking for. Keep calls to action front and center Keep menus short and sweet Make it easy to get back to the home page Don’t let promotions steal the show…

Opportunity Chart

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