Alden Marketing Group

Case Studies:

Stephens FundsGoodwin Procter:

Challenge: Differentiate the firm by offering entrepreneurs information on start-ups, share resources for venture capital and emerging tech company.

Solution: Founders workbench offers entrepreneurs information on new business and serves as a resource of legal documents, and guidance for venture capital and emerging tech companies

 

 

 

 

 

Stephens FundsCaring for Carcinoid Foundation:

Challenge: Improve user experience and enable the plethora of information, blogs and research to be found. Give leadership abiltiy to manage content.

Solution: New site information architecture, design style that integrates events, social media, video, research, and databases in an easy to use design. Implemented the site with a drupal content management system.

 

 

 

 

Stephens FundsStephens Funds:

Challenge: Brand awareness for new growth funds in a the advisor retail and institutional mutual fund distribution channels.

Solution: Brand DNA, site redesign launch, marketing collateral, factsheets: targeting Advisors, Institutions, pension, foundations.

 

 

 

 

Quant FundsQuant Funds:

Challenge: Brand perception of site for funds distributed through Public, private client, Institutional advisor site.

Solution: Brand DNA, site redesign launch, marketing collateral, targeting institutional Advisors, private clients.

 

 

 

 

Boston ScientificBoston Scientific:

Challenge: Employee retention.

Solution: “Right Start” branded new employee orientation 90 day program integrating benefits, overview kit, intranet portal, road map for success, print collateral, international training and educational content.

 

 

 

 

Triumphn ModularTriumph Modular:

Challenge: Site harmonization 2 different sites needed to be one experience for product array, lead generation and search optimization.

Solution: Site redesign, marketing strategy, video creative direction, advertising, direct mail, blog strategy, landing pages, search engine optimization Pay-Per-Click management, social media integration Web 2.0

 

 

 

 

Dwyer and ColloraDwyer and Collora:

Challenge: Elevate site design, communicate differentiated practice areas.

Solution: E-strategy, site redesign, video created for practice leaders, advertising print marketing communication.s

 

 

 

 

 

In the ArenaIn-the-arena.org

Challenge: How to attract donors and athletes connecting community organizations with this new foundation for Olympic athlete candidates.

Solution: Brand DNA, site design, micro sites for athletes, community.