Communicate your value proposition to each target segment. Build your brand DNA across your “touch-points” through a creative strategy based upon user research.
Deploying effective campaign strategy, ensuring tightly integrated marketing experiences to quickly move a prospect through the buyer’s journey, with delivery of lead generation and pipeline generation metrics.
Establish Marketing plans tied to business goals and be held accountable for meeting these goals. Establish clear channels of communication (new / existing) for Marketing programs, measuring impact of each.